Please ensure Javascript is enabled for purposes of website accessibility
In Seismic Shift, Warner Bros. to Stream All 2021 Films
gvw_ap_news
By Associated Press
Published 4 years ago on
December 6, 2020

Share

NEW YORK — In the most seismic shift by a Hollywood studio yet during the pandemic, Warner Bros. Pictures on Thursday announced that all of its 2021 film slate — including a new “Matrix” movie, “Godzilla vs. Kong” and the Lin-Manuel Miranda adaptation “In the Heights” — will stream on HBO Max at the same time the films play in theaters.

Among the myriad release plan changes wrought by the pandemic, no studio has so fully embraced streaming as a lifeline. But after disappointing domestic ticket sales for “Tenet,” and with the majority of U.S. theaters currently closed, the AT&T-owned Warner Bros. will turn to a hybrid distribution model next year. Films will debut simultaneously in theaters and on HBO Max in the U.S. After one month, they will stop streaming and continue to play only in theaters.

The move follows Warner Bros.’ decision to put “Wonder Woman 1984” on HBO Max in December, along with a concurrent theatrical run. If that pivot sent shockwaves through the industry, Thursday’s announcement rattled Hollywood to the core.

“Given the unprecedented time that we’re in, we needed a creative solution to address our fans, our filmmakers and our exhibitors, said Ann Sarnoff, chief executive of WarnerMedia Studios, in an interview. “Big and bold is a necessity right now.”

Sarnoff called it a “temporary solution” and a “one-year plan.” The studio said other options — releasing big-budget films solely in reduced capacity theaters or delaying films another year — weren’t appealing. Warner Bros.’ move amounts to an acknowledgement that any full rebound for theaters is still a year or more away.

“We’ve got to get people back in theaters at full capacity at some point. If you read the medical experts that’s going to take a while to work its way through the system,” said Sarnoff. “If we saw an end in sight to the pandemic, we might have a different strategy. But we don’t see that at this moment.”

HBO Max is only available in the United States. Internationally, the studio’s 17 films planned for 2021 release will roll out exclusively in theaters.

Warner Bros.’ 2021 Slate Includes Many of the Expected Top Movies of the Year

Warner Bros.’ decision resonates especially because the 117-year-old studio of “The Wizard of Oz” and “Casablanca” has long been a market-leader in Hollywood — and one known as especially supportive of theaters. The studio has generally ranked among the top two studios in market share over the past decade — most recently dwarfed only by Walt Disney. Warner’s films typically account for $1.5-2 billion annual in ticket sales in North America — a lot of money to compensate for in HBO Max subscribers. Warner Bros. confirmed the films will be available to subscribers with no further charge.

“I can’t comment on the economics of how it will all work — I’d need a crystal ball for that,” said Sarnoff. “But I’m very optimistic that this is a win-win-win for our fans, our filmmakers and our exhibitors. We’re getting the movies out. We’re allowing them be seen on the big screen which is what they were made for, but giving an alternative. The hybrid approach also allows us to market them in a fuller way than we would have had we just looked at the less-than-full capacities in theatrical right now.”

Warner Bros.’ 2021 slate includes many of the expected top movies of the year, including “Dune,” “The Suicide Squad,” “Tom & Jerry,” “The Conjuring: The Devil Make Me Do It,” “King Richard” and “Judas and the Black Messiah.”

The move by Warner Bros. only makes the pain being felt by exhibitors all the more acute. Having been shuttered for much of the year, cinemas reopened nationwide in late summer except in some key locations, including Los Angeles and New York. But with most major releases postponed and virus cases surging, about 60% of theaters have since closed again. Regal Cinemas, the country’s second largest chain, has shut all its doors. Following Warner Bros.’ announcement, shares of AMC Entertainment fell 16%; Cinemark was down 22%.

The Latest in a Series of Sea Changes Sweeping Through an Industry Convulsed by the Pandemic

AMC vehemently disagreed with Warner Bros.’ strategy. Adam Aron, chief executive of the world’s largest chain, said AMC had gone along with the “Wonder Woman 1984” plans because of the virus surge. But he said AMC would oppose the same approach into 2021, when a vaccine could accelerate a recovery.

“Clearly WarnerMedia intends to sacrifice a considerable portion of the profitability of its movie studio, and that of its production partners and filmmakers, to subsidize HBO Max,” said Aron in a statement. “As for AMC, we will do all in our power to ensure that Warner does not do so at our expense.”

Under chief executive Jason Kilar, the former Hulu chief, WarnerMedia recently reorganized to further prioritize its streaming service. He has moved aggressively to boost HBO Max, even if it comes at the expense of the theatrical marketplace. After a rocky rollout, HBO Max said in October that nearly 9 million people were using HBO Max, though 29 million had access to the streaming service as part of their HBO subscriptions. For comparison, Disney+ has about 74 million subscribers, though it’s available worldwide.

“Our content is extremely valuable, unless it’s sitting on a shelf not being seen by anyone,” said Kilar in a statement. “We believe this approach serves our fans, supports exhibitors and filmmakers, and enhances the HBO Max experience, creating value for all.”

It’s the latest in a series of sea changes sweeping through an industry convulsed by the pandemic. The demise of the traditional 90-day theatrical window — something long sought by some in Hollywood — has accelerated, and many think it’s gone for good. Universal Pictures last month made deals with both AMC Theatres and Cinemark to give them the option of shifting movies into home release after just 17 days in theaters. Disney has postponed most of its releases, but redirected “Hamilton,” “Mulan” and the upcoming Pixar release “Soul” to Disney+.

RELATED TOPICS:

DON'T MISS

Pope Francis in Critical Condition After Long Respiratory Crisis

DON'T MISS

Musk Gives All Federal Workers 48 Hours to Explain What They Did Last Week

DON'T MISS

Fresno State Suspends 2 Players, Removes Another Amid Gambling Investigation

DON'T MISS

Israel Delays Release of Palestinian Prisoners, Citing ‘Degrading’ Hostage Handovers

DON'T MISS

Officer Killed After Gunman Took Hostages at Pennsylvania Hospital

DON'T MISS

Kash Patel Plans to Move Up to 1,500 Workers Out of Washington

DON'T MISS

Fired Employees Fear Beloved Yosemite National Park Will Lose Its Luster

DON'T MISS

US and Ukraine Nearing Rare Earths Deal That Would Tighten Relationship

DON'T MISS

Trump Fires Chairman of the Joint Chiefs of Staff and Two Other Military Officers

DON'T MISS

Less Is More: 5 Ingredient Dinners Are Easier Than You Think

UP NEXT

Hotels Are So Last Year – Why Everyone’s Sleeping in Castles, Caves and Cranes

UP NEXT

Voletta Wallace, Notorious B.I.G.’s Mother and Keeper of His Legacy, Dies at 78

UP NEXT

Nearly 1 in 10 U.S. Adults Identifies as LGBTQ+, Survey Finds

UP NEXT

A$AP Rocky Returns to a Life of Music, Fashion, Film and Rihanna With His Acquittal

UP NEXT

NASCAR’s Jeff Gordon Talks ‘Days of Thunder’ Sequel With Tom Cruise

UP NEXT

Death of South Korean Actor at 24 Sparks Discussion About Social Media

UP NEXT

Blink-182 Bassist’s $6M Banksy Painting Heads to Auction for Charity

UP NEXT

Where to Chill on the Cheap in the Caribbean

UP NEXT

Royal Caribbean to Launch First-Ever San Diego Cruises in 2026

UP NEXT

Sean Combs Sues NBC Over Documentary That He Says Defamed Him

Israel Delays Release of Palestinian Prisoners, Citing ‘Degrading’ Hostage Handovers

5 hours ago

Officer Killed After Gunman Took Hostages at Pennsylvania Hospital

5 hours ago

Kash Patel Plans to Move Up to 1,500 Workers Out of Washington

12 hours ago

Fired Employees Fear Beloved Yosemite National Park Will Lose Its Luster

12 hours ago

US and Ukraine Nearing Rare Earths Deal That Would Tighten Relationship

12 hours ago

Trump Fires Chairman of the Joint Chiefs of Staff and Two Other Military Officers

12 hours ago

Less Is More: 5 Ingredient Dinners Are Easier Than You Think

12 hours ago

Trump-Putin Summit Preparations Are Underway, Russia Says

12 hours ago

Warren Buffett Offers Trump Some Advice While Celebrating Berkshire’s Success

12 hours ago

Hungarians Will Decide Whether Ukraine Can Join the European Union, Orbán Says

12 hours ago

Pope Francis in Critical Condition After Long Respiratory Crisis

ROME — Pope Francis was in critical condition Saturday after he suffered a prolonged asthmatic respiratory crisis while being treated for pn...

5 hours ago

5 hours ago

Pope Francis in Critical Condition After Long Respiratory Crisis

5 hours ago

Musk Gives All Federal Workers 48 Hours to Explain What They Did Last Week

5 hours ago

Fresno State Suspends 2 Players, Removes Another Amid Gambling Investigation

5 hours ago

Israel Delays Release of Palestinian Prisoners, Citing ‘Degrading’ Hostage Handovers

5 hours ago

Officer Killed After Gunman Took Hostages at Pennsylvania Hospital

12 hours ago

Kash Patel Plans to Move Up to 1,500 Workers Out of Washington

12 hours ago

Fired Employees Fear Beloved Yosemite National Park Will Lose Its Luster

12 hours ago

US and Ukraine Nearing Rare Earths Deal That Would Tighten Relationship

Help continue the work that gets you the news that matters most.

Search

Send this to a friend