Please ensure Javascript is enabled for purposes of website accessibility
To Court Latinos, Democrats Have to Expand Strategy in 2022
gvw_ap_news
By Associated Press
Published 4 years ago on
December 1, 2020

Share

PHOENIX — President-elect Joe Biden’s campaign credits its success in Arizona to the immigrant-rights and grassroots organizations that have been mobilizing Latinos for nearly two decades. The fruits of their labor — in triple-digit heat, no less — paid off in this traditionally conservative state, where changing demographics and suburban voters turning out to oppose President Donald Trump also worked in Biden’s favor.

But what that means for the future of Democratic candidates and how the party can capitalize on these gains will be tested in 2022 and 2024 — especially because there wasn’t a blue shift in statewide races or in some other parts of the country with large Latino populations.

“It was extremely important and extremely helpful to the campaign to be able to tap into that enthusiasm, to be able to tap into that incredible network. I think it made all the difference into turning Arizona blue,” said Jessica Mejia, Arizona director for Biden’s campaign.

A coalition of longstanding grassroots organizations known as Mi AZ started knocking on doors in July, eventually hitting 1.1 million homes, even in the hottest summer on record in Phoenix. They made nearly 8 million phone calls and managed digital and broadcast campaigns.

Their work is nothing new. In 2016, groups involved with Mi AZ helped get a minimum wage increase passed and then-Sheriff Joe Arpaio, who had long targeted immigrants, voted out of office.

Driven by years of anti-immigrant propositions and legislation — from banning bilingual education 20 years ago, forcing college students without legal status to pay out-of-state tuition in 2006 to SB 1070, the infamous “show me your papers” law from 2010 — these groups have built a network of activists and voters who turned out in huge numbers.

Latinos also now account for 24% of eligible voters in Arizona, compared with 19% in 2012, according to Pew Research Center.

Biden’s victory and that of Mark Kelly, who unseated Republican Sen. Martha McSally, are notable gains for Democrats. Biden is only the second Democratic presidential candidate to win Arizona since 1948. Kelly’s win gives the state two Democratic senators for the first time in nearly 70 years.

But a slew of Democrats who ran for the state Legislature and statewide races failed to gain enough traction. Biden also owes his victory to changing suburban demographics, with Republican areas shifting Democratic, and to Native Americans.

Democrats Will Have to Deploy Similar Tactics in Other Hispanic-Heavy Areas of the Country

In parts of the country where Democrats have long reigned, more Latinos voted for Trump this year than expected, including areas of Florida and Texas. Although Latinos likely helped propel Biden to the presidency, it was a lesson in the limits of the party’s grip on an increasingly diverse segment of voters.

And how or whether Democrats can keep that enthusiasm in the 2022 midterm elections will require a lot of work.

Chuck Rocha, a senior Democratic strategist, said the work by grassroots groups in Arizona helped Biden win. But it’s also incumbent on campaigns to prioritize Latino voters by spending time and money in their communities consistently, not just right before an election.

Super PACs that target Latino voters are also crucial, Rocha said, adding that his, Nuestro PAC, spent $4 million in ads in Arizona starting the last week of June, but that such spending is rare.

“I think Arizona is an example of the way to do things right, and it’s more than just the grassroots groups,” Rocha said.

He said Democrats will have to deploy similar tactics in other Hispanic-heavy areas of the country if they want to succeed in 2022, especially after losing several congressional seats in areas with a significant percentage of voters of color.

“If you’re relying on a bunch of white consultants to Google-Translate you an ad and put it on Univision, that’s not a winning strategy,” Rocha said.

Antonio Arellano, interim executive director for Jolt, a Texas advocacy group that aims to grow Latinos’ political power and mobilize young voters, said both parties need to invest more in their outreach efforts if they’re going to win an increasingly large and diverse constituency.

They have to hire people who come from and reflect their communities and stop treating them as a safe bet, Arellano said.

“The parties know what they need to do, they’re just not doing it. They have outdated strategies,” he said. “The Latino electorate is incredibly young. In order to connect with them, they need to modernize civic engagement, and that requires an investment… What we’ve seen is that Latinos are an afterthought.”

The Biden administration will keep supporters by focusing not just on immigration reform and reinstating the Obama-era program that shields from deportation immigrants who were brought to the U.S. as children, but by tackling the coronavirus crisis and its economic fallout, said Julie Rodríguez, Biden’s deputy campaign manager who was recently named director of the White House Office of Intergovernmental Affairs.

Democrats Need to Take the Tactics Used in Arizona to Other States

“I think folks are gonna see a material difference between how we’re prioritizing communities and small businesses and addressing the day-to-day issues, whether it’s extending benefits or continuing to provide rent support,” Rodríguez said. “And that’s something this administration hasn’t done.”

To sway Latino voters, she said Democrats need to take the tactics used in Arizona to other states.

But the party will face stiff competition. Republicans attracted Latinos in parts of south Texas, and they will try to replicate that success elsewhere.

T.J. Shope, a longtime Republican state lawmaker newly elected to the Arizona Senate, said his party will look to its success in Texas for the midterm elections. Shope, who is Hispanic, says the Trump campaign had a significant Latino voter outreach effort, making inroads for the party in the future.

Shope, 35, says Republicans need to recruit more candidates who reflect their communities. He says it’s contingent on his party to ensure Arizona doesn’t turn into a reliably blue state.

“This is serious. We want to be competitive, we don’t want to be Colorado,” Shope said.

In Arizona, Democrats presented Trump as the boogeyman, getting voters to show up, while in south Florida, Republicans used socialism to drive voters to Trump, Shope said.

Trump won’t be on the ballot in 2022, when the reigning party usually loses seats.

“I guess the question I’m asking myself is, who does the boogeyman become for both parties?” Shope said.

DON'T MISS

Baseball’s Newest Hall of Famers: Suzuki, Sabathia, Wagner

DON'T MISS

‘Once in a Lifetime’ Snow Hits Parts of the US South

DON'T MISS

Trump Temporarily Halts Leasing and Permitting for Wind Energy Projects

DON'T MISS

Fresno Man Who Dealt Deadly Fentanyl Pill Gets 80-Month Prison Term

DON'T MISS

What’s Next for EVs as Trump Moves to Revoke Biden-Era Incentives?

DON'T MISS

US Throws out Policies Limiting Arrests of Migrants at Sensitive Locations like Schools, Churches

DON'T MISS

Visalia Police Find Man Shot Near Shopping Center. Tips Sought.

DON'T MISS

Convicted Jan. 6 Rioter Benjamin Martin Still Going to Prison

DON'T MISS

Is Lawsuit on Planned Reedley Job Center a ‘Shakedown’?

DON'T MISS

Much of the Damage from the LA Fires Could Have Been Averted

UP NEXT

Musk’s Straight-Arm Gesture Embraced by Right-Wing Extremists

UP NEXT

Trump’s Executive Orders: Reversing Biden’s Policies

UP NEXT

What Is an Executive Order? A Look at Trump’s Tool for Quickly Reshaping Government

UP NEXT

Trump Returns to Power After Unprecedented Comeback, Emboldened to Reshape US

UP NEXT

Trump to Release Records on the Assassinations of the Kennedys and Martin Luther King

UP NEXT

Democrats’ Crisis of the Future: The Biggest States That Back Them Are Shrinking

UP NEXT

Tens of Thousands Expected to Converge on Washington for March Days Before Trump Takes Office

UP NEXT

Trump Arrives in Washington for Inaugural Celebrations Marking Return to Power

UP NEXT

Walmart Breaks into Luxury Resale Market, Will Offer Chanel, Fendi, Prada, Other Brands

UP NEXT

A Rebranded Women’s March Returns Before Trump’s Inauguration

Fresno Man Who Dealt Deadly Fentanyl Pill Gets 80-Month Prison Term

2 hours ago

What’s Next for EVs as Trump Moves to Revoke Biden-Era Incentives?

2 hours ago

US Throws out Policies Limiting Arrests of Migrants at Sensitive Locations like Schools, Churches

2 hours ago

Visalia Police Find Man Shot Near Shopping Center. Tips Sought.

3 hours ago

Convicted Jan. 6 Rioter Benjamin Martin Still Going to Prison

3 hours ago

Is Lawsuit on Planned Reedley Job Center a ‘Shakedown’?

3 hours ago

Much of the Damage from the LA Fires Could Have Been Averted

5 hours ago

CA Sued the Tar Out of Trump the First Time Around. How Did It Do?

5 hours ago

Israel’s Top General Resigns over Oct. 7 Failures, Adding to Pressure on Netanyahu

6 hours ago

Musk’s Straight-Arm Gesture Embraced by Right-Wing Extremists

6 hours ago

Baseball’s Newest Hall of Famers: Suzuki, Sabathia, Wagner

NEW YORK — Ichiro Suzuki became the first Japanese player chosen for baseball’s Hall of Fame, falling one vote shy of unanimous when he was ...

1 hour ago

Ichiro Suzuki in Yankee Pinstripes
1 hour ago

Baseball’s Newest Hall of Famers: Suzuki, Sabathia, Wagner

People walk past the 1900 Storm memorial sculpture on Seawall Blvd. during an icy winter storm on Tuesday, Jan. 21, 2025 in Galveston, Texas. (Brett Coomer/Houston Chronicle via AP)
2 hours ago

‘Once in a Lifetime’ Snow Hits Parts of the US South

The five turbines of Block Island Wind Farm operate, Dec. 7, 2023, off the coast of Block Island, R.I., during a tour organized by Orsted. (AP File)
2 hours ago

Trump Temporarily Halts Leasing and Permitting for Wind Energy Projects

Photo of Mexican Oxy, fentanyl laced blue pills
2 hours ago

Fresno Man Who Dealt Deadly Fentanyl Pill Gets 80-Month Prison Term

President Donald Trump talks about the Endurance all-electric pickup truck, made in Lordstown, Ohio, at the White House, Sept. 28, 2020, in Washington. (AP File)
2 hours ago

What’s Next for EVs as Trump Moves to Revoke Biden-Era Incentives?

A Border Patrol truck rides along the border wall in Sunland Park, N.M., Tuesday, Jan. 21, 2025. (AP/Andres Leighton)
2 hours ago

US Throws out Policies Limiting Arrests of Migrants at Sensitive Locations like Schools, Churches

Police are investigating after a man was found shot near a Visalia shopping center and transported to Kaweah Health.
3 hours ago

Visalia Police Find Man Shot Near Shopping Center. Tips Sought.

3 hours ago

Convicted Jan. 6 Rioter Benjamin Martin Still Going to Prison

Help continue the work that gets you the news that matters most.

Search

Send this to a friend