Please ensure Javascript is enabled for purposes of website accessibility
McDonald's Cult Classic, the Mcrib, Is Coming Back
gvw_ap_news
By Associated Press
Published 4 years ago on
October 31, 2020

Share

NEW YORK — McRib, the fast food sandwich that went viral before viral was a thing, is back.

McDonald’s announced Friday that for the first time in eight years it will be offering nationwide its barbeque slathered sandwich with the cult following.

McDonald’s is reintroducing the McRib nationally as it tries to regain its footing during the pandemic, which left many of its dining rooms sparsely populated or empty, though drive-thrus continued to operate.

The McRib will appear on the menus Dec. 2, for a limited time of course.

The McRib is an elusive prize for adherents, who scour the internet for reports of its surfacing at limited locations, and for a short amount of time. There is even a website called the McRib Locator, created to spread the word about McDonald’s restaurants that are offering the boneless pork sandwich served with slivered onions and pickles on top.

The company’s social media team this month lamented a lack of concern over its feelings, when the McRib enters the conversation.

McDonald’s is reintroducing the McRib nationally as it tries to regain its footing during the pandemic, which left many of its dining rooms sparsely populated or empty, though drive-thrus continued to operate.

When it released second-quarter earnings in July showing a 68% decline in net income, the world’s largest burger chain said it would spend more than $200 million to support franchisee marketing during the second quarter in a bid to get customers back.

It’s not impossible to get a McRib any time you want it, but you might need to travel to Germany, where it’s on the menu year round.

The McRib debuted nationally the U.S. in 1982.

RELATED TOPICS:

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

California Proposes Allowing Testing of Self-Driving Heavy-Duty Trucks

DON'T MISS

Higher Taxes on Millionaires? Trump Says He’s Open, but Many in His Party Are Not

DON'T MISS

Ex-US Rep. George Santos Sentenced to Over 7 Years in Prison for Fraud and Identity Theft

DON'T MISS

Selma Mayor Charged With Electioneering Violation on Election Day

DON'T MISS

Fresno Air Improves. Where Does It Rank in the US?

DON'T MISS

As Harris Ponders Run for CA Governor, Is She Prepared for the Daunting Job?

DON'T MISS

Stocks Rise With Tech-Related Shares, Notch Weekly Gains; Dollar Up

DON'T MISS

Conflicting US-China Talks Statements Add to Global Trade Confusion

DON'T MISS

Driving Near the Fresno Airport Next Week? Plan for Road Closures

DON'T MISS

Misty Her: Push for Fresno Unified Turnaround Starts Now With ‘Boots on the Ground’

UP NEXT

Exclusive: US Congress Republicans Seek $27 Billion for Golden Dome in Trump Tax Bill

UP NEXT

On Major Economic Decisions, Trump Blinks, and Then Blinks Again

UP NEXT

Chicago Bears Great Steve McMichael Dies at 67 After Battle With ALS

UP NEXT

Long Wait Is Over for Cam Ward, Travis Hunter and Other Draft Prospects Joining the NFL

UP NEXT

Golden State’s Jimmy Butler Injured in Game 2 Loss, His Status for Game 3 Unknown

UP NEXT

Jalen Green Makes Eight 3s to Help Rockets Even Series With Warriors

UP NEXT

Chipotle Tempers Annual Sales Forecast as Dining-out Takes a Hit

UP NEXT

US Justice Department Directs Investigations Over Gender-Affirming Care

UP NEXT

Kennedy Declares ‘Sugar Is Poison’ While Announcing Ban on Food Dyes

UP NEXT

US Justice Department Cancels Hundreds of Grants for Police, Crime Victims

Selma Mayor Charged With Electioneering Violation on Election Day

3 hours ago

Fresno Air Improves. Where Does It Rank in the US?

3 hours ago

As Harris Ponders Run for CA Governor, Is She Prepared for the Daunting Job?

3 hours ago

Stocks Rise With Tech-Related Shares, Notch Weekly Gains; Dollar Up

4 hours ago

Conflicting US-China Talks Statements Add to Global Trade Confusion

4 hours ago

Driving Near the Fresno Airport Next Week? Plan for Road Closures

4 hours ago

Misty Her: Push for Fresno Unified Turnaround Starts Now With ‘Boots on the Ground’

5 hours ago

Fresno Police Arrest 17 in Domestic Violence Crackdown

5 hours ago

What’s Next for Fresno Smoke Shop Ordinance: Lawsuit, Veto, Override?

6 hours ago

Visalia Man Sentenced to Life in Prison for 2019 Fatal Stabbing

6 hours ago

California Proposes Allowing Testing of Self-Driving Heavy-Duty Trucks

LOS ANGELES — California regulators have released a new proposal to allow the testing of self-driving heavy duty trucks on public roads. The...

2 hours ago

2 hours ago

California Proposes Allowing Testing of Self-Driving Heavy-Duty Trucks

2 hours ago

Higher Taxes on Millionaires? Trump Says He’s Open, but Many in His Party Are Not

2 hours ago

Ex-US Rep. George Santos Sentenced to Over 7 Years in Prison for Fraud and Identity Theft

Selma Mayor Scott Robertson (left) has been charged with misdemeanor electioneering for allegedly campaigning near voters at a polling place during the November 2024 election. (Facebook)
3 hours ago

Selma Mayor Charged With Electioneering Violation on Election Day

3 hours ago

Fresno Air Improves. Where Does It Rank in the US?

3 hours ago

As Harris Ponders Run for CA Governor, Is She Prepared for the Daunting Job?

4 hours ago

Stocks Rise With Tech-Related Shares, Notch Weekly Gains; Dollar Up

A drone view shows containers at the terminals at the port in Kwai Chung in Hong Kong, China, April 3, 2025. (REUTERS/Tyrone Siu/File Photo)
4 hours ago

Conflicting US-China Talks Statements Add to Global Trade Confusion

Help continue the work that gets you the news that matters most.

Search

Send this to a friend