Share
NEW YORK — McRib, the fast food sandwich that went viral before viral was a thing, is back.
McDonald’s announced Friday that for the first time in eight years it will be offering nationwide its barbeque slathered sandwich with the cult following.
The McRib will appear on the menus Dec. 2, for a limited time of course.
The McRib is an elusive prize for adherents, who scour the internet for reports of its surfacing at limited locations, and for a short amount of time. There is even a website called the McRib Locator, created to spread the word about McDonald’s restaurants that are offering the boneless pork sandwich served with slivered onions and pickles on top.
The company’s social media team this month lamented a lack of concern over its feelings, when the McRib enters the conversation.
McDonald’s is reintroducing the McRib nationally as it tries to regain its footing during the pandemic, which left many of its dining rooms sparsely populated or empty, though drive-thrus continued to operate.
When it released second-quarter earnings in July showing a 68% decline in net income, the world’s largest burger chain said it would spend more than $200 million to support franchisee marketing during the second quarter in a bid to get customers back.
It’s not impossible to get a McRib any time you want it, but you might need to travel to Germany, where it’s on the menu year round.
The McRib debuted nationally the U.S. in 1982.
RELATED TOPICS:
Playful Laser-Dot Chasing Bogey Is Ready to Be Your Buddy
47 minutes ago
Valley Crime Stoppers’ Most Wanted Person of the Day: Rebecca Ann Maestas
48 minutes ago
Clovis Police Arrest 2 Suspects for Narcotics, Fraud at House Where They Squatted
1 hour ago
Trump Administration Withdraws Nomination of David Weldon for CDC Director
1 hour ago
SpaceX Delays Flight to Replace NASA’s Stuck Astronauts After Launch Pad Problem
15 hours ago
49ers Cut 2 More Players, Increasing Dead Cap Charge to More Than $86 Million
16 hours ago
Two Men Identified as Suspects in Fresno County 2016 Double Homicide
17 hours ago
49ers Agree to 2-Year Contract With QB Mac Jones, AP Source Says
2 minutes ago
Categories

49ers Agree to 2-Year Contract With QB Mac Jones, AP Source Says

Belgian Prosecutors Arrest Suspects in Huawei Bribery Probe Targeting EU Parliament

Trump Threatens 200% Tariff on EU Wine in Response to Proposed US Whiskey Tax

Playful Laser-Dot Chasing Bogey Is Ready to Be Your Buddy

Valley Crime Stoppers’ Most Wanted Person of the Day: Rebecca Ann Maestas
