America has a housing affordability problem. I know it, you know it, and consumers certainly know it.

A complex issue with no silver bullet, the lack of housing for people at or below median household income in a given market, at its core, straight out of philosopher Adam Smith’s bible of capitalist economic theory, The Wealth of Nations.

“New housing supplt is not keeping up with rising demand,” said Sam Khater, Freddie Mac’s chief economist, earlier this year. He cites a national shortage of 3.3 million homes, a figure he predicts will increase by 30,000 units this year.

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