Published
3 years agoon
How about a couple of cans of Tailgate Red to go with that lusciously fresh Fresno State corn that everyone is raving about — or maybe a white or a rosé?
Shoppers at the Gibson Farm Market will soon find Fresno State Winery Tailgate vintages in aluminum cans. (OK Boomers, don’t fret, the wine will still be sold in traditional glass bottles.)
Students and staff at the Barstow Avenue winery will start producing the Tailgate Wine Series in cans on Friday morning.
Wine isn’t typically associated with Fresno State sporting events (imagine the potential for broken glass at tailgate parties), but once the coronavirus threat eases and sporting events can resume, the university’s canned wine will be sold there as well.
Portability is one of the reasons winemakers are putting their product in cans as well as bottles.
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Each 12.7-ounce can of Tailgate Wine will be lined to ensure proper taste and will equal about a half-bottle of wine. They will be sold as singles or in four-packs at the Gibson Farm Market before the Fourth of July holiday.
Canned wine has grown in popularity in recent years, especially among millennials.
Wineindustrynetworkadvisor.com reported in December that canned wine would be 10% of the entire wine market by 2025.
Fresno State is the first university in the nation to have a commercial winery on a university campus.
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Nancy Price is a multimedia journalist for GV Wire. A longtime reporter and editor who has worked for newspapers in California, Florida, Alaska, Illinois and Kansas, Nancy joined GV Wire in July 2019. She previously worked as an assistant metro editor for 13 years at The Fresno Bee. Nancy earned her bachelor's and master's degrees in journalism at Northwestern University's Medill School of Journalism. Her hobbies include singing with the Fresno Master Chorale and volunteering with Fresno Filmworks. You can reach Nancy at 559-492-4087 or Send an Email
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