The Guardian
Money can’t buy you friends. But it can buy you influence – or influencers, to be precise. In the latest round of “What will Mike Bloomberg buy next?” (he has already been accused of buying his way into the presidential race) Bloomberg is offering $150 a pop to Instagram influencers willing to shill for his campaign, according to the Daily Beast.
The Bloomberg campaign is using the social marketing agency Tribe to recruit influencers. A post on Tribe’s platform – which matches influencers with paid opportunities – asks influencers to apply for the gig by explaining “why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected”. The advert specifies influencers should “be honest, passionate and be yourself!”
Tribe says it aims to collect “organic” looking photos and videos that can be shared by Bloomberg’s team, but is not asking influencers to share the content themselves.
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