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Dyer's Granddaughter Stars in Debut Mayoral TV Ad
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By David Taub, Senior Reporter
Published 4 years ago on
December 24, 2019

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Have you seen Jerry Dyer’s granddaughter Charlotte? She is the star of Dyer’s $37,690 TV ad buy in his campaign for Fresno mayor.
Dyer’s holiday theme ad also features his wife, Diane.

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David Taub
Politics 101
“Charlotte reminds us what’s most important about the holiday season. Every one of us has a reason for the season,” Dyer says, as he and his wife coo over the newborn.
Dyer then transitions to a slightly political message.
“Let’s give the gift of a brighter future to our children and grandchildren,” he says.
Diane concludes with “Merry Christmas.”
Dyer has never been shy about talking about the importance of religion in his life.

Ads on News, Football

The Christmas/political spots are the first TV ads for Dyer. He’s already run radio messages on KMJ and posted billboards throughout the city (and Politics 101 even spotted one in Clovis).
Dyer’s ads can be seen on KSEE 24, CBS 47, and ABC 30, mostly during the news. This batch of 85 spots started Dec. 19 and will run through Jan. 3, according to Federal Communications Commission records.
And, if you miss him during the local news, Dyer will pop up one more time during NFL football. His spot during last Sunday night’s Chiefs-Bears game on KSEE cost $2,200 for the 30 seconds. It also appeared during the NFL on CBS coverage this past Sunday, as will again this coming Sunday. Those cost $1,500 each.
For comparison sake, the cost to air a 30-second political ad on the 5 p.m. local news: ABC 30, $800; CBS 47, $400; KSEE 24, $300.

Baby on the Way in the Janz House

According to campaign finance and FCC filings, the other top challenger in the mayor’s race — Fresno County prosecutor Andrew Janz — has not bought any media time.
But, he is keeping up with Dyer in the baby department.
He and his wife, Heather, are expecting their first child soon. Congratulations and good luck.

Soria Says Yes!

Speaking of congratulations, Terance Frazier popped the question to Fresno City Councilwoman Esmeralda Soria.
And, according to Frazier’s Facebook post, she said yes!
Frazier, a real estate developer, and Soria — who is running for Congress — have been dating for several years. Which meant, politically speaking, she had to recuse herself on any votes involving Frazier’s dealings with the city that came up for a council vote. And will have to going forward.
No wedding date has been set.

And, from Politics 101: Merry Hanukkah and Happy Christmas.

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David Taub,
Senior Reporter
Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

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