Please ensure Javascript is enabled for purposes of website accessibility
Walters: Slanting Ballot Measure Titles
dan_walters
By Dan Walters, CalMatters Commentary
Published 6 years ago on
October 28, 2019

Share

Article II Section 10(d) of California’s constitution is brief, to wit:
“Prior to circulation of an initiative or referendum petition for signatures, a copy shall be submitted to the attorney general who shall prepare a title and summary of the measure as provided by law.”


Dan Walters
Opinion
That sounds like a routine ministerial chore and for decades, under attorneys general of both parties, it was just that.
However, in the last years of the 20th century, it began to evolve into another arena for pitched political warfare, when proponents and opponents of high-impact ballot measures realized that the wording of the terse official summary could decisively impact voters.
With Democrats dominating the attorney general’s office, a pattern emerged. Ballot measures sponsored by those on the political left, such as unions, would receive titles and summaries that enhanced chances of passage, while initiatives from the political right, such as anti-tax groups, would be cast in a negative light.
A classic of the genre was last year’s initiative aimed at repealing a multi-billion-dollar increase in gasoline taxes and automotive fees that the Legislature and then-Gov. Jerry Brown had enacted.

On Its Merits, the Repeal Effort Was Wrongheaded

Attorney General Xavier Becerra’s office wrote a summary that said it “Eliminates certain road repair and transportation funding. Requires certain fuel taxes and vehicle fees to be approved by the electorate.”
It ignored the measure’s central purpose, repealing the fees and taxes. At the time, polls indicated that voters were opposed to paying more to drive, but the misleading title helped the measure’s foes persuade voters to reject the initiative.
On its merits, the repeal effort was wrongheaded because California had neglected its streets and highways much too long, but the measure’s backers deserved even-handed, accurate treatment by Becerra’s office and were blindsided.
A new example is a very controversial ballot measure to amend Proposition 13’s limits on property taxes by creating a “split roll” that would increase taxes on commercial properties such as office buildings, hotels and warehouses.
The union-backed coalition submitted one version of the measure and even collected signatures to qualify it for the 2020 ballot, but it polled weakly. So proponents set it aside, tweaked the wording a bit and are now collecting signatures on a second version. At their request, Becerra’s office also made major alterations to the official title and summary.
The title of the first version stressed that commercial property would be “taxed on fair-market value” and the new revenues would go to “education and local services.”

Perhaps the Job Should Be Given to a More Neutral Entity

However, it polled poorly, so the second version stresses that it “increases funding for public schools, community colleges and local government services by changing tax assessment of commercial and industrial property.”
The change of emphasis, downplaying the multi-billion-dollar increase in taxes, is clearly aimed at taking advantage of voters’ oft-demonstrated affection for schools and local government services.
Obviously, Becerra and other attorneys general past, present and future shouldn’t be taking political sides on ballot measures. Obviously, too, they will continue doing so unless the process is changed.
Occasionally, those mistreated by the current process have persuaded judges to intervene and compel fairer versions. But that’s a poor substitute for fundamental reform.
Perhaps the job should be given to a more neutral entity, such as the state auditor or the legislative analyst’s office, which prepares the official estimate of measures’ fiscal impact.
Barring that, Article II Section 10(d) should be repealed and ballot measure proponents should be allowed to summarize their measures themselves. Even that would be fairer than the currently slanted official process.
CalMatters is a public interest journalism venture committed to explaining how California’s state Capitol works and why it matters. For more stories by Dan Walters, go to calmatters.org/commentary.
[activecampaign form=31]

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

Israeli Settlers Raid West Bank Town, Troops Kill 3 Palestinians

DON'T MISS

West Nile Virus Detected in Mosquitoes in Fresno County

DON'T MISS

Trump Says Netanyahu’s Trial Should Be Canceled

DON'T MISS

St. Agnes’ New Chief Medical Officer Is a Kidney Care Expert

DON'T MISS

US Military to Create Two New Border Zones, Officials Say

DON'T MISS

Trump Signals US May Ease Iran Oil Sanction Enforcement to Help Rebuild Country

DON'T MISS

CIA Says Intelligence Indicates Iran’s Nuclear Program Severely Damaged

DON'T MISS

Upscale Woodward Park Area Apartments Sell for $19 Million

DON'T MISS

Wired Wednesday: Learn the Latest on the Caleb Quick Murder Hearings

DON'T MISS

Trump Administration Orders CA to Strip Trans Athlete of Medals

UP NEXT

California Politicians Ignore Ag’s Troubles, but Boost Movie Business

UP NEXT

Trump’s Courageous and Correct Decision to Bomb Iran

UP NEXT

How the Attacks on Iran Are Part of a Much Bigger Global Struggle

UP NEXT

Groceries Are Now a Luxury. So Is Breathing.

UP NEXT

California Politicians Agree on School Money, but Poor Test Scores Need Attention

UP NEXT

Sen. Alex Padilla: This Is How an Administration Acts When It’s Afraid

UP NEXT

Bay Area Transit Systems Want More Money. But Their Payrolls Soared as Ridership Declined

UP NEXT

History Suggests the GOP Will Pay a Political Price for Its Immigration Tactics in California

UP NEXT

Only Nonviolence Will Beat Trump

UP NEXT

Gavin Newsom Finally Admits He’s Contemplating a Run for President

Trump Says Netanyahu’s Trial Should Be Canceled

4 hours ago

St. Agnes’ New Chief Medical Officer Is a Kidney Care Expert

4 hours ago

US Military to Create Two New Border Zones, Officials Say

5 hours ago

Trump Signals US May Ease Iran Oil Sanction Enforcement to Help Rebuild Country

5 hours ago

CIA Says Intelligence Indicates Iran’s Nuclear Program Severely Damaged

6 hours ago

Upscale Woodward Park Area Apartments Sell for $19 Million

7 hours ago

Wired Wednesday: Learn the Latest on the Caleb Quick Murder Hearings

7 hours ago

Trump Administration Orders CA to Strip Trans Athlete of Medals

8 hours ago

Three Mile Island Nuclear Plant Reboot Fast-Tracked to 2027

8 hours ago

Democratic Lawmaker Pleads Not Guilty to Assaulting US Agents at Immigration Center

8 hours ago

4 Million Acres of California Forests Could Lose Protection. What Trump’s ‘Roadless Rule’ Repeal Could Do

This story was originally published by CalMatters. Sign up for their newsletters. The Trump administration’s plan to repeal a rule prohibiti...

3 hours ago

Tahoe National Forest
3 hours ago

4 Million Acres of California Forests Could Lose Protection. What Trump’s ‘Roadless Rule’ Repeal Could Do

Palestinians gather to receive aid supplies in Beit Lahia, in the northern Gaza Strip, June 17, 2025. REUTERS/Stringer/File Photo
4 hours ago

Israeli Settlers Raid West Bank Town, Troops Kill 3 Palestinians

West Nile virus mosquito
4 hours ago

West Nile Virus Detected in Mosquitoes in Fresno County

President Donald Trump meets with Israeli Prime Minister Benjamin Netanyahu in the Oval Office at the White House in Washington, U.S., April 7, 2025. (Reuters File)
4 hours ago

Trump Says Netanyahu’s Trial Should Be Canceled

4 hours ago

St. Agnes’ New Chief Medical Officer Is a Kidney Care Expert

A U.S. Border Patrol vehicle patrols along the border wall, following the establishment of a 260-mile military zone along the southern U.S. border in New Mexico and Texas as part of the Trump administration's crackdown on immigration, in Sunland Park, New Mexico, U.S., May 20, 2025. (Reuters File)
5 hours ago

US Military to Create Two New Border Zones, Officials Say

Oil tankers pass through the Strait of Hormuz, December 21, 2018. (Reuters File)
5 hours ago

Trump Signals US May Ease Iran Oil Sanction Enforcement to Help Rebuild Country

CIA Director John Ratcliffe speaks during an interview at the White House in Washington, D.C., U.S., April 30, 2025. (Reuters File)
6 hours ago

CIA Says Intelligence Indicates Iran’s Nuclear Program Severely Damaged

Help continue the work that gets you the news that matters most.

Search

Send this to a friend