Please ensure Javascript is enabled for purposes of website accessibility
4DX Tech Turns Movies into Aromatic Thrill Ride — for a Price
GV-Wire
By Jody Murray
Published 5 years ago on
May 28, 2019

Share

A Fresno movie theater is offering more than the sights and sounds of a feature film. Now you can feel and smell it — if you’re willing to pay the price.

The tech reached the United States in 2014, debuting in Los Angeles with an all-senses screening of “Transformers: Age of Extinction.”

One of the theaters at Edwards Fresno 22 has been rigged up with what’s called 4DX. The seats shift and vibrate in sync with the movie, and a module on the back of each seat (or, for those in the front row, on a long panel) emits odors, liquids, and lights that, um, enhance the viewing experience. The 4DX theater at Edwards debuted with screenings of Disney’s live-action “Aladdin.”

The technology was developed by a South Korean theater chain and opened in Seoul in 2009. The tech reached the United States in 2014, debuting in Los Angeles with an all-senses screening of “Transformers: Age of Extinction.”

4DX pulls together elements of enhanced filmgoing that have been around for decades. In the 1960s, theaters spritzed theatergoers with Smell-O-Vision. The teeth-rattling technology of Sensurround was briefly popular in the 1970s with movies like “Earthquake” and “Rollercoaster.” And anyone who has taken a ride on “Star Tours” at Disneyland knows the experience of synchronized motion.

If you want to take a spin with 4DX, be prepared to pay for it. The price for an “Aladdin” show at Edwards is $24.45. By comparison, a 3D screening costs $16.45 and a normal 2D show is $12.45.

DON'T MISS

This Is Why Banana Ball Drew 31,000 for the Series in Fresno

DON'T MISS

Harper Homers, Wheeler Strikes out 11 as Phillies Complete Sweep of Reeling Giants

DON'T MISS

Liberal Icon Bernie Sanders Is Running for Senate Reelection, Squelching Retirement Rumors

DON'T MISS

Thief Uses Sleight of Hand to Swipe $255K Tiffany Ring, Cops Say

DON'T MISS

California Reports the First Increase in Groundwater Supplies in 4 Years

DON'T MISS

Fresno Charter School Wants to Increase Enrollment. But Are Its Students Lagging Their Peers?

DON'T MISS

Lawsuit Alleges Decades of Child Sex Abuse at Illinois Juvenile Detention Centers Statewide

DON'T MISS

Texas Soldier Arrested in Russia on Theft Charges After Unexpected Detour

DON'T MISS

Fresno Detectives Arrest Motorcycle Club Leader on Arson, Gun Charges

DON'T MISS

Pulitzer Prizes in Journalism Awarded to The New York Times, The Washington Post, AP and Others

UP NEXT

Fresno Detectives Arrest Motorcycle Club Leader on Arson, Gun Charges

UP NEXT

Tom Brady’s Netflix Roast Features Lots of Jabs and a Belichick-Kraft Reunion

UP NEXT

Merced County Deputy Ranks So Depleted That Sheriff Warnke Goes on Calls

UP NEXT

Gov. Newsom Appoints Judges for Fresno, Merced Counties

UP NEXT

Three Arrested for Trespassing, Posting Flyers at Fresno Synagogue and Church

UP NEXT

Fresno Approves Hydrogen Contract for New Buses. How Far is the Filling Station?

UP NEXT

Winter Weather in May in Fresno? It’s ‘Definitely Weird’

UP NEXT

Merced’s Treacherous ‘Tunnel Lane’ Removed from Northbound Highway 99

UP NEXT

Bulldog Football Outlook: More Explosive Offense, a Potential Game-Wrecker on Defense

UP NEXT

Meet Goldie Hawn: The Adorable Yorkie with a Heart of Gold

Thief Uses Sleight of Hand to Swipe $255K Tiffany Ring, Cops Say

15 hours ago

California Reports the First Increase in Groundwater Supplies in 4 Years

15 hours ago

Fresno Charter School Wants to Increase Enrollment. But Are Its Students Lagging Their Peers?

15 hours ago

Lawsuit Alleges Decades of Child Sex Abuse at Illinois Juvenile Detention Centers Statewide

15 hours ago

Texas Soldier Arrested in Russia on Theft Charges After Unexpected Detour

16 hours ago

Fresno Detectives Arrest Motorcycle Club Leader on Arson, Gun Charges

16 hours ago

Pulitzer Prizes in Journalism Awarded to The New York Times, The Washington Post, AP and Others

16 hours ago

Hamas Accepts Gaza Cease-Fire; Israel Launches Strikes in Rafah

17 hours ago

Tom Brady’s Netflix Roast Features Lots of Jabs and a Belichick-Kraft Reunion

17 hours ago

CA Limits How Police Respond to Protests. Why Were Bean Bag Shotguns Used at UCLA?

18 hours ago

This Is Why Banana Ball Drew 31,000 for the Series in Fresno

If you’re unaware of the Savannah Banana phenomenon, you must be actively avoiding social media, as the team and their rivals, the Par...

14 hours ago

14 hours ago

This Is Why Banana Ball Drew 31,000 for the Series in Fresno

14 hours ago

Harper Homers, Wheeler Strikes out 11 as Phillies Complete Sweep of Reeling Giants

14 hours ago

Liberal Icon Bernie Sanders Is Running for Senate Reelection, Squelching Retirement Rumors

15 hours ago

Thief Uses Sleight of Hand to Swipe $255K Tiffany Ring, Cops Say

15 hours ago

California Reports the First Increase in Groundwater Supplies in 4 Years

15 hours ago

Fresno Charter School Wants to Increase Enrollment. But Are Its Students Lagging Their Peers?

15 hours ago

Lawsuit Alleges Decades of Child Sex Abuse at Illinois Juvenile Detention Centers Statewide

16 hours ago

Texas Soldier Arrested in Russia on Theft Charges After Unexpected Detour

MENU

CONNECT WITH US

Search

Send this to a friend