KFC has temporarily dropped its “finger lickin’ good” slogan because it “doesn’t feel quite right” during the coronavirus pandemic.

The fried-chicken chain admitted its 64-year-old tagline doesn’t work as well at a time when officials have urged people not to touch their faces to stop the virus from spreading.

“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” Catherine Tan-Gillespie, KFC’s global chief marketing officer, said in a Monday statement announcing the move.

KFC made the change official with a 30-second ad showing the words “finger lickin’” blurred out on its billboards and chicken buckets. The company emphasized that its food isn’t changing and that the slogan will return “when the time is right.”

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