U.S. consumers plan to spend an average of $1,007 on holiday gifts this year, according to Gallup’s latest poll. This amount roughly matches last year’s record-high expectations and signals  continued strength in seasonal spending.

Gallup’s Oct. 1-16 survey shows that 86% of Americans intend to buy gifts this season, while 8% say they won’t or don’t celebrate the holiday. About 37% expect to spend $1,000 or more, 18% between $500 and $999, and 31% under $500.

While overall spending plans remain steady, Gallup found widening gaps by income level. Households earning less than $50,000 expect to spend $651, down sharply from $776 in 2024. In contrast, those making $100,000 or more project spending $1,479, up from $1,403 last year. Middle-income households plan to spend $847, similar to 2024 levels.

“Continuity in this metric has historically been a sign that holiday sales will be better than average,” Gallup said, noting that steady spending forecasts typically translate to 4% to 5% retail growth.

Despite inflation hovering near 3% and wage growth slowing, Gallup analysts say strong stock market gains may buoy higher-income shoppers. Meanwhile, half of lower-income respondents plan to spend about the same as last year, and 30% expect to cut back.

Gallup’s next update, due in November, will assess whether shoppers follow through on their plans — and whether economic uncertainty begins to cool consumer optimism.