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Will Measure C Renewal Be for 30 Years? Committee Makes Recommendation.
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By David Taub, Senior Reporter
Published 3 hours ago on
September 19, 2025

The Measure C Steering Committee voted Thursday, Sept. 18, 2025, to recommend renewing Fresno County’s half-cent transportation sales tax for 30 years. The final decision will rest with county supervisors and voters. (GV Wire Composite)

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A committee crafting the next version of a Fresno County transportation sales tax is recommending a 30-year Measure C renewal.

The half-cent sales tax expires in June 2027. It needs to be renewed next year for local funds and matching state and federal funds to remain available.

The Measure C Steering Committee met Thursday, with 22 of the 29 members present voting to renew the measure for 30 years. The other option was 20 years. That received seven votes.

The previous measures approved by voters — establishing the tax in 1986 and renewing it in 2006 — were for 20 years each.

Accountability and Accounting

At a previous meeting, the committee established categories for spending — existing neighborhood roads, public transportation, regional connectivity, active transportation, other, and administration.

The committee took a preliminary vote on how much to allocate to each category. The math wasn’t matching for the board tallying up results, so no recommendation was forwarded. An early look at the vote showed 52% to go for neighborhood roads. The expiring measure currently allocates  about 65% for roads, a figure cited by several public officials and listed on the Measure C website — a combinatin of the regional and local transportation programs. Measure C officials say a more accurate comparison would be 31%, which includes the total for street repair, flexible funding and bicycle facilities.

A more precise allocation plan is expected at the next meeting Oct. 2.

The committee also approved sending several suggestions to the Fresno Council of Governments board for accountability, including reviewing the spending plan every 10 years, ensuring transparency, and determining how amendments to the spending plan should be approved.

Members also discussed how to recruit and diversify an oversight committee.

Measure C has generated more than $2.1 billion locally and leveraged $8 billion more in state and federal funding since its inception. For most households, the sales tax amounts to about
$4 to $8 per month through everyday purchases like clothing, movie tickets, and restaurant dining.

Officials: Light Rail Costs Too Much

Several committee members had questions on the cost of expanding public transit options, including light rail. Transportation officials answered through a FAQ.

Transportation officials said light rail implementation is too costly.

“The likelihood of (the federal government) funding a light rail project in Fresno County is unlikely based on the cost per mile and lack of population density to have adequate ridership,” officials said.

And, it would be even tougher in rural areas.

“The capital and infrastructure costs and ridership numbers are not favorable and would require a lot of subsidy for operations and capital — not to mention what the fares would be especially in rural areas where the population density is low and communities are far apart which would add to the significant costs and low ridership to justify such a system,” transportation officials answered.

Bus rapid transit would be a preferable transportation system connecting Fresno and Kingsburg because “light rail was too costly and Fresno County lacked the population density to support the necessary ridership with market rate fares.”

Upgrading the city of Fresno bus system to 15-minute stops would cost nearly $1.25 billion.

Next Steps

Final recommendations are expected next month. Boards from Fresno COG and the Fresno County Transportation Authority will need to approve the plan before it goes to the city councils within the county for approval.

It is up to the Fresno County Board of Supervisors to place a measure on the ballot. However, citizens groups have the avenue of placing a Measure C alternative on ballot via petition signatures.

The facilitator of the committee, Mark Keppler, advised the committee: “If you want your recommendation to be taken seriously, it has to be grounded in reality.”

The Fresno COG Policy Board approved the 38-member committee. It represents cities, labor and other community groups. A decision earlier this year added 12 members (of 26) appointed by Transportation for All — a coalition of social justice groups that considered placing its own transportation measure on the ballot.

Former Fresno City Councilmember Larry Westerlund joined the committee, replacing Brooke Ashjian as the city of Fresno representative. Gloria Hernandez was added as an alternate representing Stop the Violence.

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David Taub,
Senior Reporter
Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

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