(Reuters) – Alphabet’s Google has launched a new film and TV production initiative called “100 Zeros” to focus on identifying projects that the tech giant can help fund or produce, Business Insider reported on Monday.

The initiative is a multi-year partnership with Range Media Partners, a talent firm and production company known for its work on films, including “A Complete Unknown” and “Longlegs”, the report said.

Google views the project as a way to get the creative community to adopt its newer tech products and services such as its artificial intelligence products and tools like the Immersive View feature that allows users to see things in 3D, according to the report.

Google did not immediately respond to a Reuters request for comment.

Film and entertainment-focused social media platform Letterboxd lists 100 Zeros as one of the producers for the 2024 horror film “Cuckoo”. 100 Zeros had put some marketing dollars behind the film, Business Insider said.

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(Reporting by Deborah Sophia in Bengaluru; Editing by Shilpi Majumdar)