Habit Burger & Grill has discontinued its Impossible Burger offerings but continues to offer vegetarian options like veggie patties, salads, and sides. (Shutterstock)
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Habit Burger & Grill has confirmed it has discontinued the Impossible Burger patty at its restaurants nationwide, a spokesperson told GV Wire.
The fast-casual chain, which began in Santa Barbara in 1969, has since expanded across the United States, with locations in California, Utah, Florida, Arizona, Washington, and other states.
In 2020, Habit introduced two plant-based options using Impossible Foods’ meatless patty: the Impossible Bistro Burger and the Original Impossible Burger, according to VegOut Magazine.
Veggie Patty Still Available
While the company did not provide a reason for the change, a Habit spokesperson told GV Wire, “We remain committed to offering flavorful options for our guests who prefer to go meatless.”
The chain’s veggie patty remains available as a substitute for any of its sandwiches. Habit also continues to offer a variety of salads and vegetarian-friendly sides, the spokesperson said.
The Impossible Burger is still listed on Habit Burger’s official website, but it has been removed from menus at individual restaurant locations.
The shift comes amid a broader pullback in plant-based fast food offerings across the industry. Fast Company reports that Carl’s Jr., Del Taco, and Dunkin’ have all scaled back or ended partnerships with Beyond Meat in recent years.
Dunkin’ removed the Beyond Sausage sandwich from its national menu in 2021, and Carl’s Jr. began phasing out the Beyond Burger in most locations as of April 2024.
GV Wire asked why Habit removed the Impossible option, but the company had not responded before publication of this story.
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