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Fashion Fair's Forever 21 to Close. 'Still a Ways to Go,' Says Employee
Edward Smith updated website photo 2024
By Edward Smith
Published 1 month ago on
February 18, 2025

Signs advertise sales throughout the Forever 21 location at Fashion Fair Mall on Tuesday, Feb. 18, 2025. (GV Wire/Edward Smith)

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Signs hung throughout fast-fashion clothing store Forever 21 show discounts ranging from 10% to 40% off the “entire store.”

And, a worker confirmed on Tuesday the discounts are leading up to the store’s closure, which still has “a ways to go.”

Signs went up over the weekend, the worker stated. An email sent to Forever 21 corporate was not returned before publication of this story.

Sales ranged from 10% to 40% on different items throughout Forever 21 on Tuesday, Feb. 18, 2025. (GV Wire/Edward Smith)

Bankruptcy Talks Circulate Company: WSJ

The store closing comes as the Stamford Advocate reports that three of the six locations in Connecticut are closing.

Company leaders have been discussing how to turn the U.S. operations of the retailer around, including another Chapter 11 bankruptcy filing, according to the Wall Street Journal. Mall giants Simon Property Group and Brookfield Corporation partnered with Authentic Brands Group to buy Forever 21 after it filed bankruptcy in 2020.

The group acquired not only Forever 21, but in recent years other mall mainstays such as JCPenney, Brooks Brothers, Aéropostale, and Eddie Bauer.

U.S. operations of the company are also looking for a buyer, the Wall Street Journal reports.

The company marketed itself as a source for low-priced clothing. The rise of Chinese-based companies Shein and Temu have gained market share in the fast fashion space in recent years.

A 2023 deal to sell on Shein only resulted in moderate success, the Wall Street Journal reported.

At one time, Forever 21 operated all three floors of its location at the east end of Fashion Fair. It has since been reduced to only the bottom floor.

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Edward Smith,
Multimedia Journalist
Edward Smith began reporting for GV Wire in May 2023. His reporting career began at Fresno City College, graduating with an associate degree in journalism. After leaving school he spent the next six years with The Business Journal, doing research for the publication as well as covering the restaurant industry. Soon after, he took on real estate and agriculture beats, winning multiple awards at the local, state and national level. You can contact Edward at 559-440-8372 or at Edward.Smith@gvwire.com.

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