Please ensure Javascript is enabled for purposes of website accessibility
Fashion Fair's Forever 21 to Close. 'Still a Ways to Go,' Says Employee
Edward Smith updated website photo 2024
By Edward Smith
Published 2 months ago on
February 18, 2025

Signs advertise sales throughout the Forever 21 location at Fashion Fair Mall on Tuesday, Feb. 18, 2025. (GV Wire/Edward Smith)

Share

Getting your Trinity Audio player ready...

Signs hung throughout fast-fashion clothing store Forever 21 show discounts ranging from 10% to 40% off the “entire store.”

And, a worker confirmed on Tuesday the discounts are leading up to the store’s closure, which still has “a ways to go.”

Signs went up over the weekend, the worker stated. An email sent to Forever 21 corporate was not returned before publication of this story.

Sales ranged from 10% to 40% on different items throughout Forever 21 on Tuesday, Feb. 18, 2025. (GV Wire/Edward Smith)

Bankruptcy Talks Circulate Company: WSJ

The store closing comes as the Stamford Advocate reports that three of the six locations in Connecticut are closing.

Company leaders have been discussing how to turn the U.S. operations of the retailer around, including another Chapter 11 bankruptcy filing, according to the Wall Street Journal. Mall giants Simon Property Group and Brookfield Corporation partnered with Authentic Brands Group to buy Forever 21 after it filed bankruptcy in 2020.

The group acquired not only Forever 21, but in recent years other mall mainstays such as JCPenney, Brooks Brothers, Aéropostale, and Eddie Bauer.

U.S. operations of the company are also looking for a buyer, the Wall Street Journal reports.

The company marketed itself as a source for low-priced clothing. The rise of Chinese-based companies Shein and Temu have gained market share in the fast fashion space in recent years.

A 2023 deal to sell on Shein only resulted in moderate success, the Wall Street Journal reported.

At one time, Forever 21 operated all three floors of its location at the east end of Fashion Fair. It has since been reduced to only the bottom floor.

RELATED TOPICS:

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

Yastrzemski and Chapman Homers Help Giants Rally Past the Brewers

DON'T MISS

Fresno City Council Finally Passes a Tough Smoke Shop Ordinance

DON'T MISS

Fresno Unified Trustee Wittrup Says District Had Stronger Candidates Than Misty Her

DON'T MISS

Trump Poised to Offer Saudi Arabia Over $100 Billion Arms Package, Sources Say

DON'T MISS

Lights, Camera, Board Vote: Fresno Unified’s Carefully Choreographed Production

DON'T MISS

US Farm Agency Withdraws Proposal Aimed at Lowering Salmonella Risks in Poultry

DON'T MISS

On Major Economic Decisions, Trump Blinks, and Then Blinks Again

DON'T MISS

Candi Is the Dandy to Add a Little Sweetness to Your Life

DON'T MISS

How Trump Tariffs Could Upend California Farms, Wine Businesses, and Ports

DON'T MISS

Tulare Man Sentenced to State Prison for DUI Crash That Injured Two Women

UP NEXT

Fresno City Council Finally Passes a Tough Smoke Shop Ordinance

UP NEXT

Fresno Unified Trustee Wittrup Says District Had Stronger Candidates Than Misty Her

UP NEXT

Trump Poised to Offer Saudi Arabia Over $100 Billion Arms Package, Sources Say

UP NEXT

Lights, Camera, Board Vote: Fresno Unified’s Carefully Choreographed Production

UP NEXT

US Farm Agency Withdraws Proposal Aimed at Lowering Salmonella Risks in Poultry

UP NEXT

On Major Economic Decisions, Trump Blinks, and Then Blinks Again

UP NEXT

Candi Is the Dandy to Add a Little Sweetness to Your Life

UP NEXT

How Trump Tariffs Could Upend California Farms, Wine Businesses, and Ports

UP NEXT

Tulare Man Sentenced to State Prison for DUI Crash That Injured Two Women

UP NEXT

Judge Partly Blocks Trump Order Seeking to Overhaul US Elections

Edward Smith,
Multimedia Journalist
Edward Smith began reporting for GV Wire in May 2023. His reporting career began at Fresno City College, graduating with an associate degree in journalism. After leaving school he spent the next six years with The Business Journal, doing research for the publication as well as covering the restaurant industry. Soon after, he took on real estate and agriculture beats, winning multiple awards at the local, state and national level. You can contact Edward at 559-440-8372 or at Edward.Smith@gvwire.com.

Trump Poised to Offer Saudi Arabia Over $100 Billion Arms Package, Sources Say

10 hours ago

Lights, Camera, Board Vote: Fresno Unified’s Carefully Choreographed Production

11 hours ago

US Farm Agency Withdraws Proposal Aimed at Lowering Salmonella Risks in Poultry

11 hours ago

On Major Economic Decisions, Trump Blinks, and Then Blinks Again

11 hours ago

Candi Is the Dandy to Add a Little Sweetness to Your Life

12 hours ago

How Trump Tariffs Could Upend California Farms, Wine Businesses, and Ports

12 hours ago

Tulare Man Sentenced to State Prison for DUI Crash That Injured Two Women

13 hours ago

Judge Partly Blocks Trump Order Seeking to Overhaul US Elections

14 hours ago

Two From Search Group That Uncovered Mexico’s ‘Ranch of Horror’ Killed

14 hours ago

US Warns States They Could Lose Transportation Funding Over Immigration, DEI Policies

14 hours ago

Yastrzemski and Chapman Homers Help Giants Rally Past the Brewers

SAN FRANCISCO — Mike Yastrzemski and Matt Chapman homered as the San Francisco Giants rallied to beat the Milwaukee Brewers 6-5 on Thursday ...

8 hours ago

8 hours ago

Yastrzemski and Chapman Homers Help Giants Rally Past the Brewers

8 hours ago

Fresno City Council Finally Passes a Tough Smoke Shop Ordinance

10 hours ago

Fresno Unified Trustee Wittrup Says District Had Stronger Candidates Than Misty Her

President Donald Trump delivers remarks during an 'Unleashing American Energy' event at the Department of Energy in Washington, U.S., June 29, 2017. (REUTERS File)
10 hours ago

Trump Poised to Offer Saudi Arabia Over $100 Billion Arms Package, Sources Say

11 hours ago

Lights, Camera, Board Vote: Fresno Unified’s Carefully Choreographed Production

Chickens sit at a poultry farm. March 12, 2025. (REUTERS/Diego Vara/File Photo)
11 hours ago

US Farm Agency Withdraws Proposal Aimed at Lowering Salmonella Risks in Poultry

11 hours ago

On Major Economic Decisions, Trump Blinks, and Then Blinks Again

Candi, GV Wire's Adoptable Cat of the Week
12 hours ago

Candi Is the Dandy to Add a Little Sweetness to Your Life

Help continue the work that gets you the news that matters most.

Search

Send this to a friend