Please ensure Javascript is enabled for purposes of website accessibility

California’s Newsom Sues Fox News for $787 Million for Defamation Over Trump Call

54 minutes ago

Motorcycle Collides With Tractor in Fatal Fresno County Collision

59 minutes ago

Fourth of July Celebrations Begin Saturday. Here’s Your Fresno Area Guide

3 hours ago

Bill Moyers, Broadcaster and LBJ’s White House Press Secretary, Dies at 91

20 hours ago

State Department Approves $30 Million for Gaza Humanitarian Foundation

21 hours ago

Cargo Ship That Caught Fire Carrying Electric Vehicles Sinks in the Pacific

1 day ago

4 Million Acres of California Forests Could Lose Protection. What Trump’s ‘Roadless Rule’ Repeal Could Do

2 days ago
Google, Justice Department Make Final Arguments About Whether Search Engine is a Monopoly
gvw_ap_news
By Associated Press
Published 1 year ago on
May 3, 2024

The Justice Department and Google make final arguments in a high-stakes antitrust lawsuit. The case revolves around Google's dominance as a search engine and its contracts with other companies. (AP File)

Share

Getting your Trinity Audio player ready...

WASHINGTON — Google’s preeminence as an internet search engine is an illegal monopoly propped up by more than $20 billion spent each year by the tech giant to lock out competition, Justice Department lawyers argued at the closings of a high-stakes antitrust lawsuit.

Google, on the other hand, maintains that its ubiquity flows from its excellence, and its ability to deliver results customers are looking for.

The U.S. government, a coalition of states and Google all made their closing arguments Friday in the 10-week lawsuit to U.S. District Judge Amit Mehta, who must now decide whether Google broke the law in maintaining a monopoly status as a search engine.

Google’s Strength and Contracts

Much of the case, has revolved around how much Google derives its strength from contracts it has in place with companies like Apple to make Google the default search engine preloaded on cellphones and computers.

At trial, evidence showed that Google spends more than $20 billion a year on such contracts. Justice Department lawyers have said the huge sum is indicative of how important it is for Google to make itself the default search engine and block competitors from getting a foothold.

Google responds that customers could easily click away to other search engines if they wanted, but that consumers invariably prefer Google. Companies like Apple testified at trial that they partner with Google because they consider its search engine to be superior.

Google’s Market Definition

Google also argues that the government defines the search engine market too narrowly. While it does hold a dominant position over other general search engines like Bing and Yahoo, Google says it faces much more intense competition when consumers make targeted searches. For instance, the tech giant says shoppers may be more likely to search for products on Amazon than Google, vacation planners may run their searches on AirBnB, and hungry diners may be more likely to search for a restaurant on Yelp.

And Google has said that social media companies like Facebook and TikTok also present fierce competition.

Google’s Ad Revenue and Market Strength

During Friday’s arguments, Mehta questioned whether some of those other companies are really in the same market. He said social media companies can generate ad revenue by trying to present ads that seem to match a consumer’s interest. But he said Google has the ability to place ads in front of consumers in direct response to queries they submit.

“It’s only Google where we can see that directly declared intent,” Mehta said.

Google’s lawyer, John Schmidtlein, responded that social media companies “have lots and lots of information about your interests that I would say is just as powerful.”

The company has also argued that its market strength is tenuous as the internet continually remakes itself. It noted that many experts once considered it irrefutable that Yahoo would always be dominant in search. Today, it said that younger tech consumers sometimes think of Google as “Grandpa Google.”

While Google’s search services are free to consumers, the company generates revenue from searches by selling ads that accompany a user’s search results.

Justice Department attorney David Dahlquist said during Friday’s arguments that Google was able to increase its ad revenue through growth in the number of queries submitted until about 2015 when query growth slowed and they needed to make more money on each search.

The government argues that Google’s search engine monopoly allows it to charge artificially higher prices to advertisers, which eventually carry over to consumers.

“Price increases should be bounded by competition,” Dahlquist said. “It should be the market deciding what the price increases are.”

Dahlquist said internal Google documents show that the company, unencumbered by any real competition, began tweaking its ad algorithms to sometimes provide worse search ad results to users if it would increase revenue.

Google’s lawyer, Schmidtlein, said the record shows that its search ads have become more effective and more helpful to consumers over time, increasing from a 10% click rate to 30%.

Mehta has not yet said when he will rule, though there is an expectation that it may take several months.

If he finds that Google violated the law, he would then schedule a “remedies” phase of the trial to determine what should be done to bolster competition in the search-engine market. The government has not yet said what kind of remedy it would seek.

RELATED TOPICS:

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

Fresno Unified Trustees Will Get Automatic Raises on Tuesday

DON'T MISS

Alleged ‘Fake’ ICE Agents Charged. Fresno Court Date Set

DON'T MISS

In Win for Trump, US Supreme Court Limits Judges’ Power to Block Birthright Citizenship Order

DON'T MISS

California’s Newsom Sues Fox News for $787 Million for Defamation Over Trump Call

DON'T MISS

Motorcycle Collides With Tractor in Fatal Fresno County Collision

DON'T MISS

Ringo Is Ready to Rock Your World With ‘Pawsitive’ Vibes!

DON'T MISS

Calwa Park Sitting on $7.4M in Grants. Where is New Pool, Other Upgrades?

DON'T MISS

Valley Crime Stoppers’ Most Wanted Person of the Day: Teisha Zonnette Thomas

DON'T MISS

Fourth of July Celebrations Begin Saturday. Here’s Your Fresno Area Guide

DON'T MISS

Hawaiian Airlines Hit by Cyber Attack

UP NEXT

Alleged ‘Fake’ ICE Agents Charged. Fresno Court Date Set

UP NEXT

In Win for Trump, US Supreme Court Limits Judges’ Power to Block Birthright Citizenship Order

UP NEXT

California’s Newsom Sues Fox News for $787 Million for Defamation Over Trump Call

UP NEXT

Motorcycle Collides With Tractor in Fatal Fresno County Collision

UP NEXT

Ringo Is Ready to Rock Your World With ‘Pawsitive’ Vibes!

UP NEXT

Calwa Park Sitting on $7.4M in Grants. Where is New Pool, Other Upgrades?

UP NEXT

Valley Crime Stoppers’ Most Wanted Person of the Day: Teisha Zonnette Thomas

UP NEXT

Fourth of July Celebrations Begin Saturday. Here’s Your Fresno Area Guide

UP NEXT

Hawaiian Airlines Hit by Cyber Attack

UP NEXT

US House Committee Subpoenas Harvard Over Tuition Costs

California’s Newsom Sues Fox News for $787 Million for Defamation Over Trump Call

55 minutes ago

Motorcycle Collides With Tractor in Fatal Fresno County Collision

60 minutes ago

Ringo Is Ready to Rock Your World With ‘Pawsitive’ Vibes!

1 hour ago

Calwa Park Sitting on $7.4M in Grants. Where is New Pool, Other Upgrades?

2 hours ago

Valley Crime Stoppers’ Most Wanted Person of the Day: Teisha Zonnette Thomas

2 hours ago

Fourth of July Celebrations Begin Saturday. Here’s Your Fresno Area Guide

3 hours ago

Hawaiian Airlines Hit by Cyber Attack

18 hours ago

US House Committee Subpoenas Harvard Over Tuition Costs

18 hours ago

Convicted Felon Caught With Guns, Ammunition in Fresno Bust

19 hours ago

Fresno Advocates Want Respect for Immigrants, Defend Miguel Arias

19 hours ago

Fresno Unified Trustees Will Get Automatic Raises on Tuesday

Starting Tuesday, Fresno Unified trustees will receive a $100 monthly raise — without lifting a finger. On Sept. 18, 2019, the trustees u...

20 minutes ago

20 minutes ago

Fresno Unified Trustees Will Get Automatic Raises on Tuesday

48 minutes ago

Alleged ‘Fake’ ICE Agents Charged. Fresno Court Date Set

Olga Urbina carries baby Ares Webster as demonstrators rally on the day the Supreme Court justices hear oral arguments over U.S. President Donald Trump's bid to broadly enforce his executive order to restrict automatic birthright citizenship, during a protest outside the U.S. Supreme Court in Washington, D.C., U.S., May 15, 2025. (Reuters File)
51 minutes ago

In Win for Trump, US Supreme Court Limits Judges’ Power to Block Birthright Citizenship Order

California Governor Gavin Newsom speaks to the press after a hearing on the use of National Guard troops amid federal immigration sweeps, at the California State Supreme Court in San Francisco, California, U.S., June 12, 2025. (Reuters FIle)
55 minutes ago

California’s Newsom Sues Fox News for $787 Million for Defamation Over Trump Call

fresno
60 minutes ago

Motorcycle Collides With Tractor in Fatal Fresno County Collision

Ringo Is GV Wire's Adoptable Pet of the Week, June 27, 2025
1 hour ago

Ringo Is Ready to Rock Your World With ‘Pawsitive’ Vibes!

Calwa_Empty_Pool_1280x720
2 hours ago

Calwa Park Sitting on $7.4M in Grants. Where is New Pool, Other Upgrades?

Teisha Zonnette Thomas is Valley Crime Stoppers' Most Wanted Person of the Day for June 27, 2025. (Valley Crimes Stoppers)
2 hours ago

Valley Crime Stoppers’ Most Wanted Person of the Day: Teisha Zonnette Thomas

Help continue the work that gets you the news that matters most.

Search

Send this to a friend