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Saturday's FresYes Fest Features Endless Array of Creations From Local Entrepreneurs
GV-Wire-1
By gvwire
Published 4 weeks ago on
March 20, 2024

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FresYes returns to downtown Fresno on Saturday, from 1 p.m. until 11 p.m. It is five blocks of music, food trucks, artists and fun. Admission is free. Last year, more than 25,000 people attended.

Most of the activity will run along Fulton Street, between Tulare and Ventura streets. The event features five stages for music, 50 food vendors, and a family zone inside Chukchansi Park.

“We’re hoping for more people. We’re really excited to showcase downtown again, encourage people to go into the retail shops that we have down here,” said Madison Beard, event coordinator for Tioga Sequoia Brewing Company.

Former Bitwise Employee Pursues Lipstick Passion

Bianca Camara already was selling lipstick and cosmetics, a side hustle from her job at Bitwise Industries. She started Lips by BB in March 2020, right before COVID hit.

“It was like a passion project that turned into a business that I love now,” Camara said. “I always carry lip cosmetics in my bag, and so I was like, you know what? Let me see how people make these. Maybe I could do it myself. And a couple months later, I was formulating my own.”

She will be one of 110 makers and vendors at FresYes.

Lips by BB is an online store selling hand-made “vegan and cruelty free lip cosmetics,” Camara said.

Born and raised in Fresno, Camara said no one else was making and selling local lipstick. She makes them in a home lab.

“You don’t see a lot of smaller vendors doing that. Usually you see them doing some free packaging with other vendors. So I take pride in handmaking and mixing all of my own cosmetic products,” Camara said.

Camara worked at Bitwise as an event marketing manager. She had a positive experience with her employer, despite the company’s June 2023 bankruptcy and laying off of its employees.

“With that transition over to the next steps for me, I kind of leaned on my small business, which was so huge and vital, which actually helped me grow it more and something that I really am looking to pursue,” Camara said.

Bianca Camara will be selling Lips by BB at FresYes this Saturday. (GV Wire/David Taub)

FresYes Fest Welcomes Cosmic Munchies

FresYes Fest Welcomes Mimi Made This

FresYes map (FresYes)

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