Share
Getting your Trinity Audio player ready...
|
The Dylan Mulvaney controversy continues to hurt Bud Light.
Beer Business Daily reported Sunday that Bud Light’s sales volume for beer sold outside of restaurants and bars–was down 26.1% from a year earlier for the week that ended April 22.
On April 1, Mulvaney, a transgender social media influencer, posted a video of herself cracking open a Bud Light on her Instagram page. She showed off a can with her face on it that Bud Light sent her — one of many corporate freebies she gets and shares with her millions of followers.
Three days later, entertainer Kid Rock posted a video of himself shooting cases of Bud Light. He joined a chorus of conservative critics who objected to the company’s marketing partnership with Mulvaney. The outrage comes at time when transgender issues — including gender-affirming health care and participation in sports — are a divisive political topic, especially in red states.
Beer Business Daily noted that Coors Light volume was up 13.3% in the third week of April, while Miller Lite volume rose 13.6%. The swap in market share between Coors Light and Miller Lite versus Bud Light has been nearly one-for-one, according to the trade publication.
Read more at Barron’s
RELATED TOPICS:
Ancient DNA Reveals a New Group of People Who Lived Near Land Bridge Between the Americas
24 hours ago
Cabrera, Three Relievers Combine to Lead Marlins to Win Over Giants
2 days ago
Spike in Steel Tariffs Could Imperil Trump Promise of Lower Grocery Prices
2 days ago
Dodgers’ Mookie Betts Out With Broken Toe After Late-Night Bedroom Mishap
2 days ago
California Gubernatorial Candidate Steve Hilton Vows to Repeal Transgender Athlete Law
2 days ago
Trans Athlete Competes in California Championships in Clovis Despite National Controversy
2 days ago
Tim Walz Urges Democrats to Fight Back Harder Against ‘Bully’ Trump
2 days ago
Townsizing? Land Snorkeling? A User’s Guide to the Latest Travel Lingo
23 hours ago
Categories

Townsizing? Land Snorkeling? A User’s Guide to the Latest Travel Lingo

Trump Trade War Has Already Had Huge Effect on California Ports

Cambodian American Chefs Are Finding Success and Raising Their Culture’s Profile. On Their Terms

Ancient DNA Reveals a New Group of People Who Lived Near Land Bridge Between the Americas

Cabrera, Three Relievers Combine to Lead Marlins to Win Over Giants

Spike in Steel Tariffs Could Imperil Trump Promise of Lower Grocery Prices

Dodgers’ Mookie Betts Out With Broken Toe After Late-Night Bedroom Mishap
