Share
Getting your Trinity Audio player ready...
|
The Dylan Mulvaney controversy continues to hurt Bud Light.
Beer Business Daily reported Sunday that Bud Light’s sales volume for beer sold outside of restaurants and bars–was down 26.1% from a year earlier for the week that ended April 22.
On April 1, Mulvaney, a transgender social media influencer, posted a video of herself cracking open a Bud Light on her Instagram page. She showed off a can with her face on it that Bud Light sent her — one of many corporate freebies she gets and shares with her millions of followers.
Three days later, entertainer Kid Rock posted a video of himself shooting cases of Bud Light. He joined a chorus of conservative critics who objected to the company’s marketing partnership with Mulvaney. The outrage comes at time when transgender issues — including gender-affirming health care and participation in sports — are a divisive political topic, especially in red states.
Beer Business Daily noted that Coors Light volume was up 13.3% in the third week of April, while Miller Lite volume rose 13.6%. The swap in market share between Coors Light and Miller Lite versus Bud Light has been nearly one-for-one, according to the trade publication.
Read more at Barron’s
RELATED TOPICS:
Fresno Man Sentenced to 29 Years for Sexually Assaulting Children and Dog
12 hours ago
Bulldogs’ Two-Position Standout Tommy Hopfe Signs With Rockies
12 hours ago
Former Bulldog QB Jake Haener: I Have a ‘Rare Form of Skin Cancer’
13 hours ago
The Many Names of GOP Vice Presidential Nominee JD Vance
14 hours ago
Companies Cut Prices to Boost Sales, Consumers Respond
14 hours ago
Warner Bros. Discovery Sues NBA for Not Accepting Its Matching Offer
15 hours ago
CA Has Seen Many New Towns, but This Big Project Is Stalled
18 mins ago
Categories
![](https://gvwire.s3.us-west-1.amazonaws.com/wp-content/uploads/2024/07/26104129/021624-California-Forever-LE-CM-29.jpg-1024x576.jpg)
CA Has Seen Many New Towns, but This Big Project Is Stalled
![](https://gvwire.s3.us-west-1.amazonaws.com/wp-content/uploads/2024/07/26170645/Gage-Mason-20-was-sentenced-to-29-years-in-state-prison-for-sexually-assaulting-multiple-children-and-a-dog-and-will-also-be-required-to-register-as-a-sex-offender-1024x538.jpg)
Fresno Man Sentenced to 29 Years for Sexually Assaulting Children and Dog
![](https://gvwire.s3.us-west-1.amazonaws.com/wp-content/uploads/2024/07/26161707/Tommy-Hopfe-with-the-Colorado-Rockies_1280X720-1024x576.jpg)
Bulldogs’ Two-Position Standout Tommy Hopfe Signs With Rockies
![](https://gvwire.s3.us-west-1.amazonaws.com/wp-content/uploads/2024/07/26145457/image-2024-07-26T145350.189-1024x576.jpeg)
Former Bulldog QB Jake Haener: I Have a ‘Rare Form of Skin Cancer’
![](https://gvwire.s3.us-west-1.amazonaws.com/wp-content/uploads/2024/07/26154603/Republican-vice-presidential-candidate-Sen.-JD-Vance-R-Ohio-speaks-at-a-campaign-rally-July-22-2024-in-Radford-Va.-Vance-introduced-himself-to-the-world-in-2016-when-he-published-his-bestse-1024x538.jpg)