Please ensure Javascript is enabled for purposes of website accessibility

Trump Fires IRS Commissioner, Bessent Named Acting Head

2 days ago

University of California Reviews US Government’s $1 Billion UCLA Settlement Offer

2 days ago

Kounalakis Exits California Governor’s Race, Will Run for State Treasurer

2 days ago

National Weather Service to Restore Hundreds of Jobs Cut Under Trump

2 days ago

Wall Street Gains as Trump’s Interim Fed Choice Stokes Dovish Bets

3 days ago

US, Russia Plan Truce Deal That Would Cement Putin’s Gains in Ukraine, Bloomberg Reports

3 days ago

Visalia Roadwork to Close Giddings Street Through December

3 days ago

Trump Asks US Supreme Court to Lift Limits on Immigration Raids

3 days ago
A Natural: Bulldog Burger Bistro Headlines Bulldog BLVD
David Taub Website photo 2024
By David Taub, Senior Reporter
Published 4 years ago on
August 26, 2021
Play Video

Share

Students are back on campus at Fresno State. And on Saturday, the fans will return to Bulldog Stadium for a late morning matchup against UConn.

For the tailgaters who leave their grills at home, the Red Wave will have a bevy of food trucks this season, arranged by promoter Fresno Street Eats. The trucks will headline a new fan experience outside the stadium, Bulldog BLVD.

Bulldog BLVD is billed by the school as a “family fun zone,” with live music, games, and food. The festivities will be located in a plaza area between Bob Bennett Stadium (baseball stadium), the soccer stadium, and Bulldog Stadium itself.

The food truck lineup includes Real Philly, Rolling Donut, Living Seed (açai drinks and smoothies), and Taqueria Jaliscience.

But, what better food truck to headline a Bulldog football game than the Bulldog Burger Bistro. The brick-and-mortar restaurant across the street from Bulldog Stadium is now in mobile form.

Two Baby Bulldog burgers ($11 each) are ready to go. (GV Wire/Jahz Tello)

Taking a Gamble on a Restaurant

Five years ago, Matias Smith took a gamble. With absolutely no restaurant experience, he and his partners bought the Bulldog Burger Bistro because he wanted a change in his professional life. He built his career as a human resources manager.

It’s been hard for Smith, especially with the challenges during the pandemic, but he remains an optimist. Participating at the revamped Bulldog BLVD will serve as a great coming out party.

Watch: Two Top-Selling Burgers

“It’s a fantastic opportunity. A lot of the guys that run (the business side at) Fresno State come to our restaurant,” Smith said.

Last month, he debuted his food truck.

“I saw the trend about three years ago. I had my eyes on a food trailer, it just wasn’t feasible at the time. (With) hard work, (I) put money aside and I was able to get the trailer,” Smith said. “I had no idea what 2020 was going to look like, but my trailer was already in development. I just knew that the mobile arm is what I wanted to add to my business instead of another brick-and-mortar location.”

He broached the idea of taking his food truck “across the street” for gamedays.

“Luckily, the guys at Fresno State backed me, too. They said, ‘Hey, we got to have Bulldog Burger at Bulldog Boulevard.’ So it was a great timing,” Smith said.

Smith said that traditionally, gamedays are his six biggest days of the year.

“It’s nice to have the students back across the street. That adds a lot of potential customers to come in and try our product. So overall it’s just going to be great just to have the school going again and football,” Smith said.

Matias Smith shows off the grill inside the Bulldog Burger Bistro truck (GV Wire/Jahz Tello)

Local Ingredients, Freshly Made

The goal of Smith’s truck was to emulate his in-restaurant experience, down to the taste.

“What makes our burgers special is that it’s all fresh ingredients. We don’t use frozen patties. We don’t use anything frozen. The chicken that we serve is fresh meat that we serve is fresh. So our concept is everything fresh,” Smith said. “You put a bunch of fresh ingredients together, you’re going to get a good product.”

He gets his meat from Renna’s Meat Market in Fresno. His bread comes from another Fresno favorite, Max’s Artisan Breads.

The Big Bulldog ($13) combines two 1/3 pound beef patties, pastrami, bacon, cheddar, and American cheese, a house sauce. along with the various condiments (lettuce, tomato, pickles, etc.). A Baby Bulldog ($11) comes with just one patty.

Cooking on a flat top makes the difference, Smith says, helping create the “crust” on the meats.

The buttery brioche buns make the burger. With all that meat and melted cheese, the Max’s buns do the job of keeping it in one place without squirting everywhere.

Another top seller is The Cowboy ($9.50), a burger with bacon, pepperjack cheese, sautéed jalapenos, onion straws, and BBQ sauce, along with the usual condiments.

The Bulldog Burger Bistro truck will be at the Fresno State football game on Saturday. (GV Wire/Jahz Tello)

Drinks Available, Too

An unusual 11 a.m. local kickoff time will not deter the booze from flowing.

Each home game will have its own theme, with Bulldog BLVD opening four hours prior to kickoff, meaning a 7 a.m. wake-up call for the Red Wave on Saturday. The first-week theme is appropriately the “Biggest (Brunch) Party in the Valley.”

Nosotros Nook, a specialty tequila bar, will serve its drinks in a setup in the White Lot. The company’s other college football location is the Rose Bowl in Pasadena.

RELATED TOPICS:

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

Terrible Thirst Hits Gaza With Polluted Aquifers and Broken Pipelines

DON'T MISS

Marjaree Mason Center Announces Top 10 Professional Women Honorees

DON'T MISS

How a CIA Hit on Al Qaeda Ensnared a US Citizen in Afghanistan

DON'T MISS

California Escalates Texas Redistricting Fight With November Ballot Measure

DON'T MISS

White House to Hold Press Conference on Crime in DC on Monday, Trump Says

DON'T MISS

Tulare County Recommends Vaccination as Whooping Cough Cases Rise

DON'T MISS

How Long Before the Navy Moves Crashed Jet Out of Buddy Mendes’ Cotton Field?

DON'T MISS

Sierra Unified Unveils Renovated Library in First Phase of Campus Modernization

DON'T MISS

Madera County’s Former Sheriff-Turned-Top Exec Jay Varney Ready to Retire

DON'T MISS

California Antisemitism Bill Sparks Clash Between Jewish Groups and Educators

UP NEXT

Tulare County Recommends Vaccination as Whooping Cough Cases Rise

UP NEXT

How Long Before the Navy Moves Crashed Jet Out of Buddy Mendes’ Cotton Field?

UP NEXT

Sierra Unified Unveils Renovated Library in First Phase of Campus Modernization

UP NEXT

Madera County’s Former Sheriff-Turned-Top Exec Jay Varney Ready to Retire

UP NEXT

Rivian Opens EV Dealership, Service Center in Fresno. First for Central Valley

UP NEXT

Fresno Homicide Victim’s Mother Makes Powerful Statement in Court

UP NEXT

Valley Crime Stoppers’ Most Wanted Person of the Day: Stephen Kenli Huang

UP NEXT

Visalia Roadwork to Close Giddings Street Through December

UP NEXT

Measure C Consultant Out. Fresno’s Political ‘Jungle’ Tough to Navigate: Mendes

UP NEXT

Judge Arlan Harrell Elevated to Appeal Court

David Taub,
Senior Reporter
Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

California Escalates Texas Redistricting Fight With November Ballot Measure

1 day ago

White House to Hold Press Conference on Crime in DC on Monday, Trump Says

1 day ago

Tulare County Recommends Vaccination as Whooping Cough Cases Rise

2 days ago

How Long Before the Navy Moves Crashed Jet Out of Buddy Mendes’ Cotton Field?

2 days ago

Sierra Unified Unveils Renovated Library in First Phase of Campus Modernization

2 days ago

Madera County’s Former Sheriff-Turned-Top Exec Jay Varney Ready to Retire

2 days ago

California Antisemitism Bill Sparks Clash Between Jewish Groups and Educators

2 days ago

Rivian Opens EV Dealership, Service Center in Fresno. First for Central Valley

2 days ago

Trump Fires IRS Commissioner, Bessent Named Acting Head

2 days ago

University of California Reviews US Government’s $1 Billion UCLA Settlement Offer

2 days ago

Terrible Thirst Hits Gaza With Polluted Aquifers and Broken Pipelines

Weakened by hunger, many Gazans trek across a ruined landscape each day to haul all their drinking and washing water — a painful load that i...

13 hours ago

13 hours ago

Terrible Thirst Hits Gaza With Polluted Aquifers and Broken Pipelines

13 hours ago

Marjaree Mason Center Announces Top 10 Professional Women Honorees

Ahmad Habibi and his younger brother Mahmood Habibi pose for the camera, Canada, 2014. Mahmood Habibi was taken hostage by the Taliban in Afghanistan on August 10, 2022, the U.S. government says. Ahmad Shah Habibi/Handout via REUTERS
1 day ago

How a CIA Hit on Al Qaeda Ensnared a US Citizen in Afghanistan

California Governor Gavin Newsom speaks at a press conference, accompanied by members of the Texas Democratic legislators, at the governor’s mansion in Sacramento, California, U.S., August 8, 2025. REUTERS/Carlos Barria
1 day ago

California Escalates Texas Redistricting Fight With November Ballot Measure

President Donald Trump takes questions from reporters at the White House in Washington, July 30, 2025. The conversation between President Trump and former Gov. Andrew Cuomo came at a time when Cuomo was publicly pushing Mayor Eric Adams and other rivals to drop out of the race in hopes of consolidating the support of voters who oppose the frontrunner, Assemblyman Zohran Mamdani. (Eric Lee/The New York Times)
1 day ago

White House to Hold Press Conference on Crime in DC on Monday, Trump Says

Tulare County experiencing an increase of whooping cough cases
2 days ago

Tulare County Recommends Vaccination as Whooping Cough Cases Rise

2 days ago

How Long Before the Navy Moves Crashed Jet Out of Buddy Mendes’ Cotton Field?

Sierra Unified Library Renovations
2 days ago

Sierra Unified Unveils Renovated Library in First Phase of Campus Modernization

Help continue the work that gets you the news that matters most.

Search

Send this to a friend