For the first time in years, Donald Trump is starting to fade into the background, according to SocialFlow data tracking the number of clicks to news articles.

The big picture: During the first month of his post-presidency, Trump remained as discussed as he was when he was in office, when he dominated social and traditional media. His numbers have plunged the past couple weeks.

During the first four weeks after he left office, daily clicks to Trump articles — indexed to 100, based on highs and lows during the past year — averaged 53.

In the last two weeks, the average has fallen to 21.

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