‘Corona Beer Virus’ Searches Show Brewer Can’t Evade Coronavirus
By News
Published 4 years ago on
February 28, 2020
Share
[aggregation-styles]
Bloomberg Subscription
The novel coronavirus has an unlikely victim — one of the world’s most popular beers.
Corona has become the subject of memes and videos shared on social media as the toll from the virus climbs worldwide. Reports of an increase in online searches for “corona beer virus” and “beer coronavirus” show the Mexican beer hasn’t been able to escape the association. The so-called purchase intent among adults in the U.S. has plunged to the lowest in two years, according to data from YouGov Plc.
The damage has become more severe in recent days as infections spread. Shares of Corona-maker Constellation Brands Inc. dived 8% this week in New York. Corona’s buzz score — which tracks whether American adults aware of the brand have heard positive or negative things about it — has tumbled to 51 from a high of 75 at the beginning of the year, YouGov said.
Read More →
Bloomberg Subscription
The novel coronavirus has an unlikely victim — one of the world’s most popular beers.
Corona has become the subject of memes and videos shared on social media as the toll from the virus climbs worldwide. Reports of an increase in online searches for “corona beer virus” and “beer coronavirus” show the Mexican beer hasn’t been able to escape the association. The so-called purchase intent among adults in the U.S. has plunged to the lowest in two years, according to data from YouGov Plc.
The damage has become more severe in recent days as infections spread. Shares of Corona-maker Constellation Brands Inc. dived 8% this week in New York. Corona’s buzz score — which tracks whether American adults aware of the brand have heard positive or negative things about it — has tumbled to 51 from a high of 75 at the beginning of the year, YouGov said.
Read More →
By Anurag Kotoky | 26 Feb 2020
RELATED TOPICS:
California Leaders Take Sides in Monumental Supreme Court Case on Homelessness
Housing /
2 hours ago
Man Sets Himself on Fire Outside Trump Hush Money Trial Court
U.S. /
14 hours ago
Real Estate Experts Talk Fresno’s Economic Future. Are Tough Times Ahead?
Economy /
15 hours ago
Unlocking the Secrets to Fresno State’s Superb Baseball Season
Sports /
16 hours ago
Get a 3D First Look at Merced’s High-Speed Rail Station Design
Events /
18 hours ago
California Court to Decide on Transgender Ballot Measure Wording
Politics /
18 hours ago
Rare House Vote Sees Ukraine, Israel Aid Advance as Democrats Join Republicans
Politics /
20 hours ago
The Pickle Flavor Frenzy and Its Rise in Food Trends
You might have noticed that the tangy taste of pickles has taken over more than just the condiment aisle. From pickle-flavored popcorn to pi...
Food /
1 hour ago
Categories
Latest
Videos
Food /
1 hour ago
The Pickle Flavor Frenzy and Its Rise in Food Trends
Housing /
2 hours ago
California Leaders Take Sides in Monumental Supreme Court Case on Homelessness
U.S. /
14 hours ago
Man Sets Himself on Fire Outside Trump Hush Money Trial Court
Economy /
15 hours ago
Real Estate Experts Talk Fresno’s Economic Future. Are Tough Times Ahead?
Sports /
16 hours ago
Unlocking the Secrets to Fresno State’s Superb Baseball Season
Economy /
2 days ago